My logo design process consists of 5 stages
Stage 1 – Brief
At this stage I discuss with clients their expectations, goals, ideas regarding new logo. I gather all informations about colour preferences, logos style, where the logo will be presented. This is very important stage of each of my project so informations should be given as accurate as possible.It will have a enormous impact to the final product.
Stage 2 – Research
After set up our mutual agreement and brief’s issues I always start market research while I check out the potential competitors and develop new stand out ideas.The next level of research is gathering all of the given informations to visual form . I draw a mind maps and begin create a raw sketches on the paper.
Stage 3 – Initial sketches
This is a moment where I start to visualize a logo using informations from earlier prepared brief.
I create many size and colour variations. I usually introduce to my clients few logo concept designs to choose one from.
Stage 4 – Revisions
The whole design process is almost done.If the client wish I make some tweaks and alternations.
I want to make sure that the chosen logo suits to the client’s needs.
Stage 5 – Final work
This is the best part for every designer:-) End of the project .
Final project> Happy client and gained another new experience.